.
We were approached by McCann to help them revamp the Lotto Max Draw. The brief was to craft 3 distinct, sophisticated and playful universes,
This is exactly what we created.
As intriguing as each of the universes were, what was most important was the method in which we finally revealed the winning number. We did so in many different, exciting and impactful ways.
Because we used a procedural approach we were able to easily change the number on the winning ball, affording us, the agency and the client a lot of flexibility. In fact, what we built and provided were 3 films set up as toolkits, capable of being freely modified at any point.
Tasks and responsibilities :
- Direction
- Concept
- Design /Look Development
- 3D Animatic
Client
Interprovincial Lottery Corporation
Agency
Mc Cann
Director
Guillaume Combeaud
Production
SHED